Profile

Megan Mandeville

National Marketing Lead - Legal, Compliance, Risk; Forensic Investigation & Litigation Services,
BDO

My Contact Information

BDO
New York, NY
Office: 212.885.8114

Social Links

Chapter

New York

Bio

Megan is the national marketing lead for BDO’s Legal, Compliance & Risk focus and Forensic Investigation & Litigation Services practice. She is a member of WWCDA's Marketing & Communications Strategy Team and Speakers Initiative Team.

With 30+ years of professional services marketing experience for global, national, and regional law firms, she founded a marketing and public relations agency for national and regional firms before serving as Chief Marketing officer of two regional firms and holding senior marketing leadership roles with global firms/WWCDA member firms Sidley, Foley, and Covington.

Creating and executing award-winning initiatives generating ROI of up to 20:1, she has launched and overseen marketing of successful practice areas, service lines, and offices at varying stages of the marketing life cycle.

She has secured and/or overseen speaking engagements at 480+ conferences per year, trained 110 legal marketing professionals on events marketing best practices, and has negotiated sponsorship savings that have covered her annual salary. Megan is especially passionate about the mind of the legal buyer.

Law firm clients have included: (in alpha order) Alston Bird; Anderson Kill; Baker Botts; Baker McKenzie; Ballard Spahr; Brown & Dahan; Cleary; Clifford Chance; Covington; Debevoise; Dechert; Dentons; DLA Piper; Dorsey & Whitney; Epstein Becker; Eversheds; Foley & Lardner; Freshfields; Gibson Dunn; Goodwin; Goulston & Storrs; Greenberg Traurig; Hinckley Allen; Holland & Knight; Jenner & Block; Jones Day; King & Spalding; Kirkland & Ellis; Kobre & Kim; Latham; McDermott Will & Emery; McNees; Miller & Chevalier; Mintz; Monteleone & McCrory; Orrick; Paul Hastings; Paul Weiss; Pillsbury; Proskauer; Reed Smith; Ropes & Gray; Seyfarth; Sidley; Simpson Thacher; Skadden; Thompson Hine; Troutman Pepper; Weil; White & Case.

During her career, Megan has been recognized as Client Relationship Manager of the Year, among 40 Under 40 and Top 50 Women Business Leaders, for Outstanding Achievement in Marketing, Outstanding Teamwork, and with BDO’s Core Values award.

Megan is a frequent speaker on marketing topics, to audiences of 1,100+ professional services executives. She has been a contributor and columnist of national magazines, regional business journals, e-books, and bestselling marketing textbooks.

Building on an MBA from the Peter Drucker Graduate School of Management, she completed Harvard Business School’s Executive Marketing Program. She is also a Sommelier.

PROFESSIONAL AFFILIATIONS
- Women’s White Collar Defense Association – Marketing Committee and Speakers Initiative
- American Marketing Association – Chapter President
- Legal Marketing Association
- Public Relations Society of America

EDUCATION
- Harvard Business School - Executive Program, Marketing
- Claremont Graduate University – MBA
- University of California (UCLA) – Certificate, Public Relations
- The Claremont Colleges (Scripps) – BA, English