Branding & Marketing Subcommittee
The Branding & Marketing Subcommittee has established the following teams to develop and implement steps to increase awareness of WWCDA, its initiatives, chapters and members.
Branding at Events Team: This team looks for opportunities to promote WWCDA through sponsorships and hosted tables at events and conferences organized by other groups (e.g., NADCL, ABA, GIR), and organizes our presence at such events, including by coordinating table staffing and making available WWCDA marketing materials and branded giveaways.
Marketing & Communications Strategy Team: This team creates and executes the strategy on marketing and communications about WWCDA’s initiatives/activities and to increase the profiles of WWCDA, the chapters and members. This team is also responsible for creating, procuring and updating WWCDA marketing materials, such as the brochure, other informational materials and branded giveaways/swag. BDO, Deloitte and StoneTurn support the activities of this team.
PR Team: This team works in coordination with an external PR consultant to collect and disseminate WWCDA news into main stream and social media, draft and issue press releases, and develop and execute on a PR strategy to bring more visibility to WWCDA, its initiatives, the chapters, and members.
The Chapters Subcommittee has established the following teams to help chapters and their activities, to launch chapters and to administer the WWCDA newsletter, In Brief.
Chapter Activities Team: The objective of the Chapter Activities Team is to assist chapters to thrive with activities and other initiatives. The team helps in various ways, including gathering and disseminating chapter information amongst the chapters and the Association via the WWCDA website, WWCDA Connect, newsletter, and social media platforms. The team promotes collaboration among the chapters, encourages members to attend events hosted by other chapters, and heightens awareness of WWCDA activities in the local markets and throughout the world. The team assists the chapters in keeping the WWCDA website event portal updated with chapter activity information and works with chapter leadership to find additional ways to assist the chapters.
Chapter Launch Team: This team helps launch new chapters, responds to inquiries from women seeking to launch chapters, and identifies locations where chapters may be needed. After chapters launch, the team also assists with integration into the WWCDA community and other steps to help new chapters succeed.
Newsletter Team: This team is responsible for the creation and distribution of the WWCDA newsletter, In Brief, including updates on prior and upcoming Chapter and Association events, news, member and chapter spotlights, feature articles, WWCDA initiatives and other content. EY provides administrative support to this team.
Monitor/Receiver Initiative Subcommittee
The Monitor/Receiver Initiative endeavors to increase the number of women being considered for and obtaining engagements as monitors and receivers. WWCDA members are qualified for these roles and indeed many have previously served as monitors or receivers, or have acted in supporting roles to monitors or receivers (such as counsel, investigators or accountants). The subcommittee helps identify and provide the names of WWCDA members for monitor and receiver opportunities at various government agencies. StoneTurn provides administrative support to this subcommittee.
Rankings Initiative Subcommittee
The goal of this subcommittee is to increase the number of and ranking levels for women in rankings publications (e.g., Who’s Who, Chambers, etc.). With help from information received from chapter members, the subcommittee serves as a resource to publishers during the research process and provides recommendations in an effort to improve diversity in their published rankings.
Social Media Subcommittee
The Social Media Subcommittee (“SMS”) administers WWCDA’s Social Media Plan and Policy and WWCDA’s Plan for Generating Content. WWCDA uses four social media platforms - LinkedIn, Twitter, Facebook and YouTube - to showcase WWCDA events, initiatives and other activities and to raise the profiles of WWCDA, the chapters and members. Another goal of SMS is to leverage online social networks to promote the Association's brand and provide a platform for member engagement. SMS works with the Chapter Social Media Coordinators, WWCDA representatives, and chapter members to develop content. SMS facilitates the placement of postings on the various platforms with administrative support from FTI Consulting.
This subcommittee recruits and maintains sponsor relationships and functions as the liaison between WWCDA and our Sponsors. The subcommittee creates the annual Corporate Sponsor Directory, assists with sponsor-related tasks for events, and helps with special sponsor projects like the Consulting/Sponsor Cohort. AlixPartners provides administrative assistance to the subcommittee for some of these sponsor activities, including the Cohort.
Thought Leadership Subcommittee
This subcommittee develops thought leadership pieces, such as a WWCDA survey, the results of which may be used to develop substantive content such as, CLE programs, articles, editorials, white papers, etc. to help raise the profile of the WWCDA, chapters and members. BRG provides administrative support to this subcommittee.