Shana Goetz has over fifteen years of experience in the healthcare industry, working with healthcare providers and health insurers on a variety of initiatives including dispute resolution, compliance, and performance improvement. She serves as a marketing business development director for the healthcare disputes, investigations and compliance practice at BRG. In this role, she must understand the scope of consulting services offered by BRG experts and connect this expertise with emerging issues and client-specific needs. Her marketing role includes identifying and facilitating appropriate channels for thought leadership including sponsorships, advertising, proposals, social media, events, and conferences.
Ms. Goetz previously served as Director of the Mission Control Office at a multihospital system in Austin, Texas. She led a team of five consultants in identifying and implementing value propositions to increase revenues, reduce costs, and measure ongoing direct impact to the bottom line. While she was in this role, the system realized $37 million in bottom-line impact through value propositions.
Ms. Goetz also was with a specialized expert services firm, where she worked with clients on health insurer/healthcare provider disputes, revenue cycle performance improvement, and HIPAA privacy compliance. She served as the market leader for new business development for the southwestern United States (Texas, Colorado, Oklahoma, New Mexico, Arizona, and Utah).
Ms. Goetz is a mother of five children (3 boys and 2 girls), wife of a mountain man and amazing father. She also is an avid yoga and meditation practitioner.